The short answer: Twitter can enable osmotic communication in virtual teams, and avoid social isolation. Twitter, or any Twitter-style equivalent, is an endless stream of short messages created by millions of people around the globe. These messages can contain every type of information: a weather condition, the content of a fridge, a stock tip in response to someone asking; if you can fit the message in 140 characters, you can throw it in the Twitter information river.
If you're resisting RSS, that's understandable. Only a minority of Web users have adopted it, and that'll probably be true for some time. But it's the thought leaders, the proverbial creative class (dreadful term), that are using it ... and if that's the kind of organization you have or the kind of career you're building, it's time to get over that resistance. If You're a Nonprofit Manager Right Now and You're not Using RSS, You're Falling Behind You're not getting information - about your cause, about your people, about your profession - efficiently enough, which means you're not getting enough information, period.
